Everyday illustrated T-shirt from collection Pomegranates created by artist Lilit Sarkisian.

HAY-HAY limited street style collection is ideal for days spent outdoors.

Cut from soft cotton-jersey, this one is tie-dyed with cool colored pattern in faded shades, and has an oversized fit ideal for tucking into jeans.

It also features an option to add a branded HAY-HAY logo on request.

Shabeeg's inspiration behind the new Armenian Collection is the traditional Armenian clothing called Taraz worn in the end of the 19th century.

Using contemporary fabrics Shabeeg turned the traditional garments into prints and modernised the cuts.

While creating these patterns and prints, the team learned more about the significant roles Armenian women played in Armenian history and how they continue to impact modern society today.

Illustrations are all hand drawn and digitalised by Armenian designers.

Everyday illustrated T-shirt from collection Pomegranates created by artist Lilit Sarkisian.