Bringing Nature to Your Wardrobe

Bringing Nature to Your Wardrobe

In the bustling city of Yerevan, Man in Town was founded in 2021, offering modern urban fashion with a perfect balance of style and comfort. Picture a bright morning in Yerevan. The sun rises over Mount Ararat, bathing the city in a warm glow. Our main character, let’s say Aram, steps into the lively streets, wearing his favorite HAY-HAY cap and t-shirt. These aren’t just ordinary pieces; they bring a touch of nature into the city.

Courtesy of Man in Town
Aram’s cap isn't just an accessory; it reflects the energy of the city and the peacefulness of nature. As he walks through town, the cap shields him from the sun while keeping a connection to those serene landscapes. His tee is soft and breathable, with a design that draws inspiration from Yerevan’s culture, blending tradition with a modern edge.
Yerevan city landscapes, HAY-HAY credits

As evening comes, Aram visits a local park. The city sounds fade, replaced by the rustling leaves and birds singing. Here, in nature, his outfit feels right at home. Another piece, the bucket hat, made for urban life, also fit perfectly with the natural surroundings, showing the harmony between man and nature.


Courtesy of Man in Town

Just like nature doesn’t choose who enjoys it, the Man in Town’s designs are for all dreamers, wanderers, and city dwellers who find peace in nature.

In Yerevan, where tradition meets modern life, Man in Town is redefining urban fashion. With HAY-HAY, we bring you a collection that blends nature with casual, modern style. 

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