Pitti Uomo has always been at its most interesting when it creates space for designers who challenge familiar ideas of what menswear can be. This June, the spotlight turns to...

As a creative director always on the lookout for fresh talent, I find that some of the most exciting discoveries happen at graduation collection shows. This year's event at the...

The road to building something real no longer runs through Paris, Milan, or a big-name atelier. It runs through community.  Something shifted. If you have been paying attention to emerging designers...

Originally published in the first HAY-HAY print edition. There’s something very direct about JHANGIRIAN. The silhouettes don’t try to charm you immediately, they just hold themselves with confidence and let...

Art Brussels 2026, held from April 23 to 26, exemplified a new model for contemporary art fairs that goes beyond mere transactions. This 42nd edition emphasized the essential roles of...

The artistic approach of Maison Mangostan in their latest collection, Isla Bonita, captivates with vibrant visuals that seamlessly blend fashion and art. The use of bold art collages in their...

The conversation comes around every few months and the answer is always the same. Finding someone's work on Pinterest does not give you permission to recreate it and sell it...

Writing about the fashion scene in one of Europe’s smallest countries is always a bit masochistic. Tallinn is not exactly Paris. Or even Copenhagen. The fashion business here is more...

As we celebrate Mother's Day this year, we find ourselves reevaluating the gifting and flower culture, particularly drawn to the artistry and design philosophy of Botané. This innovative brand transcends...

The Met Gala sets a theme every year, but occasionally it lands on something that reshapes how the industry is read. With Fashion is Art as a dress code, the...

The Met opens its Costume Art exhibition to the public on May 10 and runs it through January 2027. Eight months during which the Costume Institute will make the case,...

At Milan Design Week, the question is never what to see, but what is worth seeing. Every year, the city offers an overwhelming number of exhibitions, installations, and brand activations. The...

We weren’t in Riga this season, but we were watching closely. Riga Fashion Week operates on a different scale. It’s a smaller market, a more contained system, where the focus...

Something quiet has been happening to the way people find things. Not a sudden rupture, more like a slow rerouting of habit. Where someone once typed a query into Google...

During Milan Fashion Week, certain projects show how fashion systems are expanding, like Soul Threads: Voices of Seoul. It was their third edition, the initiative continues the collaboration between the...

Tallinn Fashion Week may still sit outside the usual international fashion conversation, but that is exactly why it deserves attention. In emerging markets, the most interesting thing is often not...

In the heart of Zurich, at the carefully curated Never Stop Reading bookstore, known for its niche and thoughtful selection, we presented the first issue of HAY-HAY Magazine. Around 70 people...

Florania’s latest show, “If We Are All One, You Can’t Hurt Me,” unfolds less as a collection and more as a constructed idea, one that sits between material, body, and...

Some brands don’t wait to be discovered - they arrive already knowing what they stand for. Bhumi, founded by Dutch designer Emma Van Engelen, belongs to the latter. Already worn...

During Milan Fashion Week, the focus often stays on the runway. But just beyond it, spaces like the Fashion Hub by Camera Nazionale della Moda Italiana offer a different perspective...

In the digital age of content marketing and fashion media, where our feeds scroll faster than a Balenciaga runway show, understanding the difference between relevant content and clickbait has become...

Not every discovery happens on the runway. Sometimes, it happens quietly in a showroom, between racks, conversations, and pieces that haven’t yet been seen by the wider world. Spaces like...

At Opéra Garnier, YS Couture revealed a collection, drawing us in through details, atmosphere, and emotion. Founded in Kyiv by designer Yanis Stepanenko, the demi-couture brand is rooted in a...

If you’re on the lookout for a brand that effortlessly blends history with modern flair, look no further than AGL. This Italian footwear label isn’t just about shoes; it’s a...

At first glance, fashion seems obsessed with the new. Every season brings another collection, another cycle, another moment quickly replaced by the next. But ANTEPRIMA approaches the idea differently in...

Every industry mythologizes its own origin, fashion chose Paris. But the real story of how clothes became culture and who got to define it is messier, older, and far more...

Fashion innovation often begins in unexpected places. For THEMOIRè, the starting point of its latest experiment was something surprisingly simple: the potato. Presented alongside the brand’s Fall–Winter collection “Wings of...

Antonio Marras returns with a Fall–Winter 2026/27 collection that feels less like a seasonal statement and more like a quiet reflection. Titled “Dwelling Within Oneself,” the collection explores the idea...

MAFI MAFI, the contemporary fashion brand founded by Ethiopian designer Mahlet Afework, made waves during its recent debut in Milan. This occasion, part of the official calendar of the Camera...

Every February, New York stops pretending it isn't a fashion city. For one week, the shows take over the big ones, the obvious ones, and the ones happening in black...

In February, we spent a few days at the first official edition of Zurich Fashion Week 2026, held at Kongresshaus Zurich. For us it wasn’t an attempt to compete with...

In a world drowning in content, the brands that win aren't the loudest, they're the closest.  We've spent decades perfecting the art of broadcasting: bigger campaigns, wider reach, more impressions....

Iranian-Canadian designer Golnar Ahmadian is redefining contemporary fashion through her Toronto-based lifestyle brand Golshaah. With two CAFA nominations and a coveted LVMH Prize semifinalist position, selected from over 2,400 designers...

The Super Bowl halftime show is known for scale - massive stages, global stars, millions of eyes watching at once. But this year it was more than that! Not just...

Wuthering Heights premieres February 13, and the early reactions are in: "scorching hot," "exquisite craftsmanship," "breathtaking cinematography." Emerald Fennell's adaptation starring Margot Robbie and Jacob Elordi is a visual feast...

While luxury houses dominated headlines, a new generation of independent designers stole the show. The 2026 Grammys red carpet wasn't only about Valentino and Alaïa. Hidden between the heritage houses,...

Walking into CIFF this season, the feeling was immediate. Even before seeing the collections, the space itself was speaking - orange and white tones, clean lines, nothing excessive, yet confident....

It’s Fashion Week now, and cafés across the city have quietly changed their role.  Between shows, they turn into temporary dressing rooms, meeting points, and places to pause. Coats are...

The Milan-based fashion label INSTITUTION has been announced as the winner of the Zalando Visionary Award2026, recognised for its deep commitment to craft, culture, and social responsibility. Founded by designer...

Nine years ago, HAY-HAY started as a simple idea: to create space for designers who work with meaning, culture, and care. What began as a small concept rooted in slow...

Every year around this time, the world gets ready for the same thing: endless discounts, pressure to buy quickly, and the feeling that more is always better. But at HAY-HAY,...

Emerging from Estonia’s growing design scene, Maison Beast stands out as a label that speaks the language of raw authenticity and bold storytelling. Founded on a love for street culture,...

At Moda Sofia, one of the most memorable presentations came from JHANGIRIAN , the brand created by Armenian designer Narek Jhangiryan. His collection brought a strong and emotional voice from...

Everyone’s talking about AI these days - and yes, even the fashion world is flirting with it. Whether it’s fast-fashion giants or indie creatives, AI is entering our visual realm...

Fast fashion is everywhere - cheap, quick, disposable. But more and more people are realizing that this way of consuming is not sustainable for our planet, our cultures, or even...

Jewellery and accessories may look like small details, but often they carry the biggest stories. Think of a ring passed down from a grandmother, a pendant made by hand in...

At Copenhagen Fashion Week this year, one show stood out not only for the clothes but for the story woven into every thread. Nigerian designer Bubu Ogisi’s label Iamisigo presented...

There’s a certain way the sun lands on fabric in summer. How cotton breathes, how linen floats, how silk catches the light. It’s not just about clothes - it’s about how they...

Summer fashion doesn’t have to mean fast trends and overflowing closets. If you're looking to support independent fashion brands this season while staying true to sustainable fashion values, here are...

May isn’t all cherry blossoms and picnics - it’s a little more real than that. It’s cozy mornings with a warm mug in hand, mid-day FaceTime calls in comfy sets,...

Eurovision 2025 is here - and we’re showing up for it with looks, glitter, and all the vibes. From Tuesday, May 13 to Saturday, May 17, HAY-HAY is popping up in...

Fashion’s biggest night returns on May 5 with the 2025 Met Gala theme, “Superfine: Tailoring Black Style”, a tribute to Black dandyism as a form of cultural resistance, identity, and...

There’s a particular kind of silence in a museum, the kind that asks you to look a little longer, to feel something beneath the surface. That’s the silence Artuyt carries...

The future of fashion has arrived, and it’s taking a bold new direction. At HAY-HAY, we’re always looking for brands that challenge the status quo, and THE A STORY does...

Easter isn’t just bunnies and brunch. It’s that quiet shift when your home starts to breathe again - windows open, sunlight on the floor, and a sense that things are...

Fashion is at a crossroads. On one side, a world drowning in waste and outdated practices. On the other, a rebellious movement redefining what it means to create and wear...

Imagine your body as a vast, beautiful garden. Every organ is a different flower, each with its own color, shape, and scent. Your heart is a deep red rose, strong...

Ah, the season of fashion events! The hotel mess, taxis, running, the outfits we’ll all be obsessing over for weeks to come. Whether you're attending as a seasoned industry professional...

You know that feeling when you stumble upon an insane deal and think: Why can’t this happen all the time? Well, guess what? At hay-hay.co, it does. Our Permanent Outlet...

Sexy isn’t the curve of your hips or the cut of your designer dress. It’s not the red lipstick, the high heels, or the way luxury silk drapes over your...

Love is often boxed into a single day, especially Valentine's Day - or reduced to romantic gestures like flowers, chocolates, and candlelit dinners. But love is so much more than...

Every year, on the 27th of January, we come together to celebrate a special milestone – HAY-HAY’s birthday. It’s not just a day to mark the passage of time, but...

Barcelona doesn’t whisper; it seduces. Step off the plane, and the air hits differently - a mix of salty Mediterranean breeze, sweet orange blossoms, and the faint promise of mischief....

January isn't a fresh start, it's a power move. The world tells us to sprint into the new year, full of resolutions and hustle, but let's be real, you're not...

As 2024 comes to a close, we at HAY-HAY reflect on an extraordinary year— one marked by change, growth, creativity, and a commitment to positive impact. This year has been...

The clock strikes midnight, and with a sparkling glass in hand, you toast to the new year ahead. But this isn’t just any toast - it’s a reflection of who...

Jewelry is more than just an accessory, it’s the subtle language of your soul, speaking volumes without a single word. Every piece you wear tells a story, each gem and...

Ah, the holidays—a season of magic, twinkling lights, and the ever-daunting gift hunt! Here at HAY-HAY, we adore this festive time of year. Our team lives for that warm holiday...

Ah, the holidays - a time for cheer, laughter, and, let’s face it, the scramble to find gifts that don’t scream last-minute generic.  But hold your reindeer - these aren’t...

At HAY-HAY we have just introduced a new emerging brand to our lineup. Today, we’re diving into the story behind BORBALA to explore what makes this brand so unique and...

At HAY-HAY, we’re more than just a fashion hub—we’re a creative community that celebrates art, culture, and bold new voices. We love discovering emerging artists and sharing their incredible stories...

Welcome to HAY-HAY's newest gem, Toonik Studio, where beautifully designed home goods and loungewear await to paint your everyday life. Picture this: It's a sunny Saturday morning, and you decide...

At HAY-HAY, we're obsessed with orange. It's the color that brings sunshine to our wardrobes and a smile to our faces. So, when Fashion Week Spring/Summer 2025 rolled around, we...

In the bustling city of Yerevan, Man in Town was founded in 2021, offering modern urban fashion with a perfect balance of style and comfort. Picture a bright morning in...

Copenhagen is a city that whispers its secrets rather than shouts them. As you arrive, the crisp Nordic air greets you, carrying with it the scent of the sea and...

With September arriving, bringing cooler weather and a fresh start, four students dive into their studies, each in their own way. The Historian’s Study In a cozy corner of the...

At HAY-HAY, we're more than just a team; we're a collective of unique minds that thrive on diversity and creativity. Each of us brings something different to the table, and...

The Olympics, first conceived in Ancient Greece, have become more than a mere athletic competition; they are a global spectacle of sports and style. As Paris hosts the Summer Olympics...

Ah, summer in your hometown—a time to reconnect with family, old friends, and even discover a bit more about yourself. If you're thinking that staying home means missing out on...

Imagine a store where the air flows with creativity, every corner calls for possibility, and each product tells a story of care for our planet. Today, we’re thrilled to introduce...

Let’s be honest, there are things we don't really notice in our lives but they still exist. That is why we want to go through a topic on how the...

Hey there, it’s time to say hello to Pes-Pes, the coolest new addition at the HAY-HAY online concept store. Pes-Pes isn’t just another brand, it’s your ticket to a fun...

Dedicated to pushing the boundaries of fashion, design, and art, here at HAY-HAY, we're passionate about igniting discovery, which extends far beyond our concept store. Yerevan, Armenia's vibrant capital, is...

We are thrilled to share the highlights of our ongoing pop-up event at NR6 STORE in Zurich, which continues to run until June 30th, 2024. This exclusive event showcases a...

The fashion world is abuzz! The Met Gala, often referred to as fashion's biggest night, is just around the corner. On the first Monday in May, the Metropolitan Museum of...

Looking to add a little zest to your style? Say hello to Pantone Peach Fuzz – the ultimate game-changer in color coordination! Get ready to shake up your wardrobe with...

Welcome to another season of Emerging Talents Milan, where fresh designers from around the globe connect to showcase their unique vision on the fashion capital's stage. In this behind-the-scenes glimpse, join...

Fashion encompasses more than just fabric and trends; it's a vibrant tapestry woven with stories, heritage, and cultural identity. At HAY-HAY, we believe in the profound power of fashion to...

As Women's Day approaches, we at HAY-HAY, a women-founded business, take this opportunity to celebrate the essence of womanhood. We believe in empowering women in every aspect of life, cherishing...

As February unfolds, hearts start fluttering, and the air is infused with love and affection. Yes, it's that time of the year again – Valentine's Day! But hold on, this...

We had a remarkable journey at HAY-HAY over the past year. From welcoming new members to the family to embracing technological innovations, engaging in philanthropy, and fostering a global community,...

Carpets, created with meticulous precision, vivid patterns, and a kaleidoscope of colors, have woven themselves into the very fabric of diverse cultures across the centuries. HAY-HAY team envisioned a series...

A cocktail shaker of inspiration by drawing fashion cues from your favorite drinks. Let's dive into the world of bold and spicy outfits, and explore how iconic drinks can infuse your...

In the flurry of holiday festivities, there's a magic in the air – a magic that extends beyond the glittering lights and festive decorations. It's the magic of giving, the...

The holiday season is upon us, and what better way to usher in the festive spirit by turning your home into a festive wonderland! We get it – creating that...

Once Fashion Week kicks into high gear, Lucine Ayanian, the Head Stylist at Emerging Talents Milan and the founder of HAY-HAY, is immersed in a whirlwind of activity. Juggling various...

Ever wondered what would happen if the world's most famous designers took a cue from Armenian art? Here’s a sneak peek into this cool, cultural crossover made by Lucine Ayanian...

In the midst of the chaos that was 2020, a brand emerged—a brand that embodies the resilience of the human spirit and the passion to find beauty in everyday simplicity....

Once upon a time, nestled in the heart of Armenia, there existed a remarkable material known as Armenian Stone Tuff. It was no ordinary stone; it was a testament to...

Meet OneheAt HAY-HAY concept store, we are constantly on the lookout for unique and inspiring brands that reflect our commitment to quality, style, and individuality. Today, we are introducing you...

As we approach the end of summer, now in the heart of August, it's the perfect moment to soak up the season's vibrant energy. While we relish in our cherished...

Enter the world of SOMA, a Tallinn-based jewellery brand that emerged in 2016 with a distinctive vision. Led by Sofia Hallik, a jeweller, designer, and Researcher at the Estonian Academy...

Remembering a True Style Icon and Her Enduring Influence on Fashion. The fashion world was left in disbelief when news of the passing of the legendary Jane Birkin broke. An...

Armenia and Switzerland, both cradled by breathtaking mountains and landscapes, share a profound connection. It's the exhilaration of hiking, the panoramic views, and the fresh mountain air that truly unites...

In our fast-paced world, filled with electronic gadgets and synthetic fragrances, there is something magical about rediscovering age-old traditions and natural scents. Papier d'Arménie, a brand deeply rooted in tradition,...

Step into the enchanting world of Armenian mythology as we unveil the modern faces of three revered goddesses: Nane, Astghik, and Mihr. These divine figures, celebrated for their timeless qualities,...

Welcome to the world of Brutents Ceramics, where minimalistic shapes meet the rich heritage of Armenian art.   Mane Brutents, the creative mind and ceramist behind the brand, has perfected...

Every year on May 18th we celebrate International Museum Day. It is another special opportunity to appreciate the rich cultural heritage and artistic treasures found in museums worldwide. The five...

The Met Gala -  one of the most highly anticipated fashion events of the year. We all wait for celebrities and designers to come together and showcase their most extravagant...

Colors that reflect who you are. To explore your expression through style, let's just see what your favorite color says about you. Red: If your favorite color is red, you...

Small businesses are the backbone of the fashion industry, yet they often struggle to compete with larger, established brands. Despite this, supporting small businesses in the fashion industry is crucial...

HAY-HAY Armenian Concept Store presented a selection of talented emerging Armenian designers during the Emerging Talents Milan Fashion Presentation at Milan’s historical Palazzo Visconti. Within the showcase, both ready-to-wear and...

“Say "I love you" out loud and often.”(c) Spread love on Valentine's Day and beyond. But that special day is here, so it's another occasion to make your soulmate feel special. The...

... or 6 things we love about us. Today is HAY-HAY’s birthday and, to continue our traditions, we are celebrating our growth and passion. Today, we are not going to...

Rebranding In 2022, we completely redesigned our visual language: the logos, colours and typography. With this new language, we wanted to state our mission, explore the roots where we are...

A-ha! Showtime!Are you one of the people who will only wear a color other than black if a darker color is invented? Well, welcome to the fan club of Morticia...

Well, well, well, Christmas is not far off, the festive mood is just around the corner. Just as much as we value the time and the idea and thought behind...

One of the biggest problems in today's society - overproduction of goods that end up in landfills, and mass consumption of unnecessary items. One cause leads to another, and somehow...

Who doesn't want another warm layer of clothing during this cozy season? A vest is this year's must-have. One of the most fashionable items has managed to become so popular,...

HAY-HAY is more than just a concept store. We're a creative community, and our mission is to uncover cultural insights of Armenia and Armenians. Whether you're shopping with us or...

September, fashion weeks one after another, streets filled with shows, outfits, designers and styles. On September 23, 2022, HAY-HAY attended the “Made in Armenia” runway show which was part of the...

Are you into a sweater-weather mood? Do you believe that fall is the trendiest season? Congratulations, it is already September. The season of vacations is officially over, so back to...

WFH and OOTD don’t sound like they should be put together, but you and your confidence do, so why don’t you just keep boredom at bay?  Hoodies during winter and...

Hay is the identity, design is the feeling and this is our new branding. Being a part of the fashion industry, we always prioritize emotion, feeling and sensations. When you...

What happens when ice meets fire or hot passion meets icy metal? The meeting point is something unique for everyone: jewellery that reminds us of the temperature when it was...

Why do we think fashion is more than just clothing? Because it actually is. What is there, beyond fashion – a power of self-expression and making a statement, giving an...

80’s aesthetics with all shapes and sizes. Out of many strange things happening during the TV series, we have spotted the 80s style and the greatest fashion trends. Fashion seems...

Evenings with deep conversations, dancing and singing. Wine identity in the very heart of Yerevan, Saryan street. From 3 to 5 June 2022, Yerevan is taking a wine bath with...

45 years in a row May 18th has been celebrated as International Museum Day. Since then the popularity of the day has been growing annually. And saying the truth, this...

They say jewelry is something that has to do with emotion. It is impossible not to agree with this statement when you see jewelry by Inga Kazumyan – handmade, limited,...

Armenian intellectuals, nobles of the 20th century played significant role in the community of Armenians who embraced and promoted art, culture and education. Writers and thinkers from Armenia, who have...

Millions of survivors fleeing the 1915 Armenian Genocide were spread worldwide. Armenians managed to create a diaspora in a number of countries, larger than the population of Armenia itself. The...

As time passes, we change our preferences. Remember the 90s when we were mixing a patterned shirt with patterned pair of leggings, or the outfits from the parties with “posh...

International Women’s Day is celebrated on 8 March which started with a protest in New York City in 1908 where women went out onto the streets to demand the right...

HAY-HAY Armenian Concept Store presented a selection of talented emerging Armenian designers on February 25th and 26th in Palazzo Visconti within Fall-Winter 2022/23 Emerging Talents. The showcase of HAY-HAY Concept...

Paris is a city of love, culture and, of course, fashion. Streets are always busy with women and men with their timeless, well-cut, classic looks. We spotted Armenians among Parisians...

There was a time when the kingdom of Armenia spanned from sea to sea, from the Caspian Sea to the Mediterranean Sea. This notion has become an inspiration for Mariam...

As the V-day is approaching, people around the world are trying to figure out what to gift their soulmates as a present. You may probably be guessing what will amaze...

This year marks our 5th anniversary, and we couldn’t be more excited to celebrate all that HAY-HAY has accomplished in partnership with our team, customers, partners, and friends. As an...

What happens when fashion and art collide? How are these two connected? As a visual model for contemporary interpretation of art, fashion has indeed an elevated position. To learn more...

To save or not to save, that is the question! But why not? Especially when we offer to save up to 45% for an impressive start of the year. We...

Netflix’s latest hit Emily in Paris from Sex and the City creator Darren Star has made it into one of the trendiest and most talked series nowadays. Though the reviews...

Holidays, food, jingles and fun. While we are all busy with all the decorations, tree trimming, and shopping, the Founder and Creative Director of HAY-HAY concept Lucine speaks about her...

The internet titles like “Authentic Balenciaga looks released in video game Fortnite”, “Louis Vuitton premieres “cutting-edge” bags with flexible screens” or “Black Panther’s Oscar-winning costumes include 3D-printed designs” make us...

A few years ago “a man” appeared “in town” making a loud new statement about men’s fashion and style. Yerevan is that town and well known stylist Armen Galyan is...

Have you ever thought about who the “Fashion Crowd” is? Who are they? What do they love? Where do they go? “Fashion Crowd” surrounds us. They are everywhere, in streets,...

Books and movies have their place, but if you’re looking for a yearning, intense and sensual love story, there is no other than the love affair between art and fashion....

What makes a house a home? Has this thought ever hit you? Home is not about a place, it is about the feeling, the atmosphere, the vibe. Home tells so...

What goes around comes around. Since fashion is one of the key bearers of this idiom, there is no surprise that vintage is taking over the fashion industry. We have...

Armenia is a land of unique culture presented through art. Ancient Armenian carpets are the interpretation of rich history and traditions. Anyone who visited an Armenian home has probably noticed...

Tote bag – the all time favorite must have item. But wait, what is a tote bag? Who is it for and why should every single person owe one? How...

Sometimes summer is too cruel with its heat. So during the season the priority question is what to wear to both feel comfortable and to be trendy. We have outlined...

As one of the Armenian artists and a fashion designer, Armen Yeritsyan knows how to turn everything into art, even the breakfasts. We met Armen at his place in Arevatsag...

What are the most discussed topics online and offline? Politics, Gen Z, Gaming industry, Healthcare… You name it. Fashion has a superpower of the rabbit trick – the fashion hat...

Have you ever dreamed of being a potter? What would you make? The art of ceramics is all about contradictions – easy to work with and difficult to create a...

A unique form of self-expression, body art, or just a beauty accessory… Tattoo art is a statement of a wearer’s perception of life. Some people use it as a temporary...

Do you remember the famous scene from Bernardo Bertolucci’s “The Dreamers”, a beautiful and iconic tribute to Jean-Luc Godard’s “Bande à part”? We are sure, now you think how come...

From the ’90s studio of fashion design to today’s fashion center, Atex has had a huge influence on the Armenian fashion industry. Atex became the first fashion education provider in...

24th of April is a symbolic day for every person of an Armenian origin, no matter where they live. The Remembrance Day – people annually commemorate the victims of Armenian...

What it means and why we should care? When we are thinking of fashion, there are several words that always come to our minds. Fun, creative, sexy, glamorous, trendy, bold…...

Երթամ քեզի համար խնձոր բերեմ to make this movie evening the sweetest one. Many of us have heard about Armenian history and culture, but today we are going to talk...

Armen Galyan – a fashion guru, a stylist, an art director and a good friend of HAY-HAY shares his thoughts on trends and anti trends, sums up 2020 and presents...

Do you remember the iconic “Spice Girls”’s megahit that went viral? Colours of the world Spice up your life Every boy and every girl Spice up your life People of...

A day of romance, friendship, love, flowers and chocolate … On February 14, the world celebrated love and friendship on Valentine’s day. But who exactly is Valentine and what’s the...

Work-from-home and lockdown changed not only our daily routine, but also the leisure activities. Sometimes, we can get the most out of hunkering down on the sofa with some good...

Every year on the 27th of January we celebrate our special day – HAY-HAY’s birthday. It’s a day to celebrate success and achievements and thank our customers for being with...

Netflix’s “The Queen’s Gambit” has made a real hit not only in the world of mini series, but also rocked the world of fashion. Bad Rose Eco Leather top and...

Armenia is a land of cultural heritage and traditions. Breathtaking natural, historical, and cultural landscapes, hidden-away towns, local cuisine and traditional clothing are the components of national identity. Despite the...

First International Armenian Art Festival and Fashion Show with Armenian Brands On 13 December, Armenian online concept store HAY-HAY held its first show in Switzerland. 1st Edition of Armenian Art...

On May 3 and 4, Yerevan Wine Days took place on Saryan St., located between Tumanyan St. and Pushkin St. The festival featured Armenian and Artsakh wine makers presenting more...

On Sunday, February 24, 2019, HAY-HAY Fashion Concept Store in collaboration with Tariel Bisharian Showroom – Milano presented a selection of talented emerging designers. HAY-HAY Fashion Concept Store in collaboration...

If you had to define the Valentine’s Day color palette, how would you describe it? Of course, from pink to red. Romance is in the air, so you can pick...

On December 17-22, Armenian online concept store HAY-HAY opened its second pop-up store in the concept store collab.zürich in Zurich, Switzerland. The festive pop-up store introduced unique items created by...

Getting dressed is a daily struggle, right? Especially, in fall, when it’s all about adding staples and layers. We decided to recommend multiple options with sophisticated details for any style...

First, let’s make it very clear that a concept store is a shop that sells a carefully picked selection of products that connect to an overarching theme. Almost like HAY-HAY...

On August 27, Armenian online concept store HAY-HAY opened a pop-up store in the concept store collab.zurich in Zurich, Switzerland.   The pop-up initiative is just one in the series...

In the funky times of the 80s, when attire was flashy and tight, people wore massive accessories, fanny packs, and logos all over. So what good are these fashion trends...

In your opinion, what completes the look? Of course, one of the ways to complete any look is with a beautiful accessory, for example, a scarf, a piece of art...

Must-have items this spring? For me, it’s always a t-shirt. I suggest having many t-shirts in your closet: in basic colours, with typography or calligraphy, embroidered or printed. A denim...

During Eurovision national selection in Estonia band Vajé performed in the outfits created by the Armenian designers. Estonia’s Eurovision selection super-finalists from the group Vajé, Stefan Airapetjan and Hans Noormets,...

HAY-HAY got lots of stunning red shades for the ultimate Valentine’s Day! Opt for this bold and seductive color on the sweetest occasion. Shop for Valentine’s Day at HAY-HAY.CO Photo:...

On 20 December, Armenian online concept store HAY-HAY had a first presentation event in Riga, Latvia. The event took place in design concept store BOLD, and was focused on media...

How to wear golden dress in the daytime or look grungy trying the neoprene details? Rules are simple – start experimenting with prints and fabrics using perfect picks for a...

On June 14, 2017, HAY-HAY team made it’s first pop-up presentation in Tallinn, Estonia. Pop-up event for Estonian media The event itself took place in design concept store Tali, and...

LOOM Weaving is a brand of knitwear operating on Armenian market, which combines some certain elements of Armenian carpet weaving and fashion trends. The range is completely produced in Armenia...

A new motion picture, The Promise, is a deeply moving cinematic experience about the Armenian Genocide of 1915-1922. Between 1915 and 1922, the Ottoman Turks attempted to erase the Armenian...

We are really proud to have such talented designers in the list of our partners. Here’s a story of SINOIAN brand. Emin Bolbolian from Wuppertal (the greenest city in Germany),...

Every season in Armenia is beautiful in its own way. Spring begins with the blooming fields and trees, while the mountains are still covered with snow. Summer is bright and...

Shabeeg’s new Kings and Queens collection is not an ordinary one: inspired by Armenian rich ancient history and culture it is dedicated to the royal genes embedded in the DNA....

Welcome to HAY-HAY Journal. Here we’ll share the most useful information related to Armenia, designers and everything beyond.