Christmas pop-up of emerging Armenian brands in Zurich

Hay-Hay Christmas pop-up in Zurich

On December 17-22, Armenian online concept store HAY-HAY opened its second pop-up store in the concept store collab.zürich in Zurich, Switzerland.

Armenian brands presented at collab.zurich concept store

The festive pop-up store introduced unique items created by Armenian designers: from bags to knitted items and jewellery.

Moreover, as part of the Christmas event, a presentation was held in collaboration with myProfashional – a platform that brings together stylists from Switzerland.

The guests had a chance to try Armenian wine from HERES WINE, snacks, listen to good music and, of course, enjoy the great prices and gifts from HAY-HAY.

The guests could not only get acquainted with the range of products from more than 20 designers, but also learn the secrets of festive looks – during an interactive presentation, Lucine, stylist and founder of the HAY-HAY project, showed how easy it is to fashionably dress for holidays.

Christmas event of Armenian brands in Zurich

According to Lucine Ananyan, a vivid exposition by Armenian designers gives people a wider idea of what modern Armenian fashion and design stand for.

“I was very pleased to see all the people from Zurich and nearby cities visiting us during the Christmas holidays to enjoy the creations of young Armenian designers.

European customers are curious about new names, their history, and unusual techniques. As a perfect gift for the holidays, our product range came at the right time!” says Lucine.

Shopping event during Christmas holidays featuring Armenian emerging brands

The pop-up store initiative is a series of HAY-HAY events to introduce the unique character of Armenian fashion to people all over Europe.

HAY-HAY represents exceptional Armenian design and ideas in the European arena. is a young but well-known shopping destination for Armenian designers from around the globe.

It is the first online store of a kind to share a wide assortment of carefully selected items – clothes, accessories, and jewellery – from the best Armenian designers.

To this day, more than 40 designers from different regions, including the U.S., Russia, Ukraine, Germany, Austria, Estonia, and Armenia: f by Faina, Artuyt, Anet’s Collection, IIIIT Sarkisian, Sinoain, Z.G.Est, LOOM Weaving, Shabeeg, and many more!

Christmas pop-up of emerging Armenian brands in Zurich

Rest of the pictures see in our Facebook album.

This was HAY-HAY’s second pop-up in Switzerland – an excellent opportunity for many people to get to know new talented names and become closer to the Armenian vision of fashion!

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