TUMO Studios Yerevan

Fashion crowd: industry insights

Have you ever thought about who the “Fashion Crowd” is? Who are they? What do they love? Where do they go?

“Fashion Crowd” surrounds us. They are everywhere, in streets, cafes, cinemas and stores.

They love museums and flea markets, they find beauty both in second hand shops and in luxury boutiques.

They love take away coffees and enjoy drinking cappuccino in fancy coffee shops.

Mariam, Deputy Director at TUMO Studios within “Fashion Crowd” by HAY-HAY Concept

They love everything about fashion, even the word “FASHION”. “Fashion Crowd” surrounds us, yet many of them do not even know that they belong to this crowd. But we do!

Abel, Creative Director at Femond within “Fashion Crowd” by HAY-HAY Concept

Here at HAY-HAY we’ve got our very own “Fashion Crowd”, and you will absolutely love it.

This is a special project by HAY-HAY, covering people related to the industry. Stylists, photographers, editors, fashionistas, artists, people who love and follow fashion, even those who secretly follow the industry, those working and creating in Armenia and worldwide.

Eve Tangian, Fashion Designer of Tangian within “Fashion Crowd” by HAY-HAY Concept

Within the first episode we have done a series of interviews with “Fashion Crowd” in Yerevan.

Armen Galyan, Stylist and Founder of Man in Town within “Fashion Crowd” by HAY-HAY Concept.

Mariam, Deputy Director at TUMO Studios, Eve, Fashion Designer of Tangian, Armen Galyan, Stylist and Founder of Man in Town, Mary Sukiasyan, Founder of Shabeeg, Abel, Creative Director at Femond.

Explore our vision of the Yerevanian “Fashion Crowd” and watch the full episode of our special project now.

Mary Sukiasyan, the Founder of Shabeeg within “Fashion Crowd” by HAY-HAY Concept.
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