In an illuminating interview, Sofia Hallik, the brain behind SOMA, shares her philosophy on jewellery creation. Her approach strikes a harmonious chord between raw emotion and practicality, resulting in pieces that seamlessly integrate into daily life while making a bold statement of individuality. Sofia emphasizes the value of artistic expression that sets wearers apart.
The Journey of Exploration
Sofia's creative journey is both captivating and relatable. Early in her career, she grappled with translating abstract ideas into tangible designs. This struggle led her to explore the digital realm, which resonated with her and breathed new life into her creations. Amid environmental concerns, Sofia envisions digital technology as a potential solution, providing a fresh outlook on creativity.
Reflecting on her artistic evolution, Sofia shares valuable advice she would offer her younger self – to embrace imperfections and take bolder steps. She highlights the beauty of learning from mistakes and the transformative power of fearless experimentation. Sofia's designs, much like her journey, evolve, making room for innovation and growth.
The story behind the name "SOMA" is a question Sofia frequently encounters. Derived from her maiden name, Sofia Markarova, the name embodies personal history. Over time, its significance has deepened, weaving a stronger connection between the brand and its admirers.
SOMA's charm lies in its versatility. From trendsetters to those with a timeless flair, each individual infuses a distinct essence into SOMA pieces. Beyond being mere accessories, these jewellery items encapsulate memories, emotions, and sentiments, reflecting personal styles that transcend generations.
In essence, SOMA transcends conventional jewellery, embodying tradition, innovation, and emotion. Sofia Hallik's visionary approach reminds us that creativity knows no bounds, and her journey encourages us to embrace imperfections.
Full SOMA Jewellery catalogue see here.