HAY-HAY Magazine Issue 01 - Presentation

In the heart of Zurich, at the carefully curated Never Stop Reading bookstore, known for its niche and thoughtful selection, we presented the first issue of HAY-HAY Magazine.

Around 70 people joined the evening, forming a strong and engaged gathering of creatives, collaborators, and friends.

Thank you to everyone who showed up and supported the project. This magazine exists because of the contributors - the creators, thinkers, and voices behind it.

The evening included an open conversation and Q&A, moderated by the founder, Lucine Ayanian, with photographers Carolina Pajak, Carlos Cordero-Rosales, Anna Hoeke, and Ngan Nguyen. They shared their creative paths, including both highlights and challenges, offering an honest and direct exchange with the audience.

It created a space that felt deeply human - open, thoughtful, and collaborative. A moment where the local Swiss creative community and voices from across Europe came together, connected by shared values and a mutual curiosity.

Why This Magazine Exists

• A space for voices
• No commercials
• Creative freedom

HAY-HAY Magazine is built as an independent platform where creativity can exist on its own terms.

Inside the Magazine

This first issue brings together a range of creative disciplines and perspectives:

Creative disciplines: choreography, cinema, photography, fashion

Design & practice: slow design, craft, process, structure

Art & culture: contemporary art, visual culture, storytelling

Lifestyle & ritual: slow travel, daily rituals, coffee culture

Thought & reflection: identity, creative process, cultural perspective

Industry & digital: content, social media, AI

Across visuals, essays, and narratives, the magazine explores creativity as a process.

The Process

1–2 months.
200 pages.
Independent

Not perfect. Not commercial. Not fully finished

This first issue is intentionally raw - a reflection of real creative work in motion. Built quickly, intuitively, and collaboratively, it embraces imperfection as part of its identity.

A Shared Moment

The launch event reflected everything the magazine stands for - openness, dialogue, and connection.

What began as a presentation evolved into a warm, collaborative evening. Conversations flowed beyond the stage, and the boundaries between contributors and audience dissolved into a shared creative space.

It was a reminder that when there is meaning behind what you create, people naturally come together not as an audience, but as a community.

What’s Next

An evolving platform. More voices. More stories

This is only the beginning. HAY-HAY Magazine will continue to grow - expanding its network, deepening its perspectives, and creating space for new creative expressions.

The magazine is available online and at the Never Stop Reading bookstore in Zurich.