Milan Fashion Hub: New Voices

During Milan Fashion Week, the focus often stays on the runway. But just beyond it, spaces like the Fashion Hub by Camera Nazionale della Moda Italiana offer a different perspective - one that feels closer to where fashion actually begins.

Held at Palazzo Morando, the Fashion Hub has become a recurring platform dedicated to emerging designers. It’s not about finished identities, but about early signals, where ideas are still forming, and direction is still being defined.

by Phan Dang Hoang

What makes this space relevant is not only visibility, but timing. This is where you encounter brands before they become part of a larger narrative.

This edition brings together two distinct but connected projects.

Future Threads: Italy’s New Wave focuses on a new generation of Italian creatives rethinking “Made in Italy” through a more fluid lens. Designers like CAVIA, DENNJ, DOMENICO OREFICE, GIUSEPPE BUCCINNÀ, LESSICO FAMILIARE, and MARCO RAMBALDI move between heritage and experimentation, treating craftsmanship as something that can evolve rather than remain fixed.

by LESSICO FAMILIARE & MARCO RAMBALDI 

Alongside it, New Gen, New Ethos, curated by Sara Sozzani Maino, expands the conversation beyond geography. Here, designers such as WEINSANTO, LAPACIFICO, PIKOL CLOTHING, TRAICELINE PRATT, UNKNOWN ARTISAN, alongside voices connected to the Afro Fashion Association and Phan Dang Hoang, approach fashion as a system of values as much as a visual language.

What connects these names is not a shared aesthetic, but a shared position. Their work often sits outside traditional structures, shaped by questions of responsibility, identity, and new ways of producing and presenting fashion.

by Phan Dang Hoang

The presence of projects like this also reflects a broader shift. Fashion is no longer defined only by its centers, but by the networks forming between them. Exchange becomes more important than hierarchy.

The Fashion Hub extends this idea further through the installation “NOT FOR FREE” by Sara Leghissa, which brings attention to themes of female empowerment and social responsibility. It places fashion within a wider cultural context — not just as product, but as a space for dialogue.

by _ DENNJ_

What stays after visiting is not a single collection, but a sense of direction.

These are designers still building, still testing, still defining their place. And that is exactly what makes them worth paying attention to. Because before recognition, before scale - this is where things begin.

At HAY-HAY, this is where attention naturally goes: not only to what is already established, but to what is still becoming.

Photo credits: Evgeniya Vasileva