On 20 December, Armenian online concept store HAY-HAY had a first presentation event in Riga, Latvia. The event took place in design concept store BOLD, and was focused on media...
On 20 December, Armenian online concept store HAY-HAY had a first presentation event in Riga, Latvia.
The event took place in design concept store BOLD, and was focused on media representatives – journalists, editors, bloggers, stylists, etc.
Well-known fashion designers and influencers attended our event.
Our partners WOW Beauty Lounge created several looks featuring Armenian brands, and showed them during the small catwalk.
Also some of HAY-HAY items were picked by store buyers for a couple of months, others were taken for a magazine photoshoot.
Press coverage we received by Monday, 26 December 2017:
Before the first silhouette appeared, the space had already told part of the story. Inside SMK – the National Gallery of Denmark, handwoven carpets from Caucasus, Anatolia, Northern Iran, and...
Before the first silhouette appeared, the space had already told part of the story. Inside SMK – the National Gallery of Denmark, handwoven carpets from Caucasus, Anatolia, Northern Iran, and...
Copenhagen Fashion Week SS27 challenged the usual idea of Scandinavian restraint. The streets were full of colour, crochet, mixed prints, exaggerated accessories and headpieces that could carry an entire outfit....
Copenhagen Fashion Week SS27 challenged the usual idea of Scandinavian restraint. The streets were full of colour, crochet, mixed prints, exaggerated accessories and headpieces that could carry an entire outfit....
At first glance, I Cry in the Sun (It Dries Faster) is a collection built on contrasts. Softness meets structure, workwear meets couture, protection meets vulnerability. But spend a little...
At first glance, I Cry in the Sun (It Dries Faster) is a collection built on contrasts. Softness meets structure, workwear meets couture, protection meets vulnerability. But spend a little...