On 20 December, Armenian online concept store HAY-HAY had a first presentation event in Riga, Latvia.
The event took place in design concept store BOLD, and was focused on media representatives – journalists, editors, bloggers, stylists, etc.
Well-known fashion designers and influencers attended our event.
Our partners WOW Beauty Lounge created several looks featuring Armenian brands, and showed them during the small catwalk.
Also some of HAY-HAY items were picked by store buyers for a couple of months, others were taken for a magazine photoshoot.
Press coverage we received by Monday, 26 December 2017:
- Online magazine l’Officiel (lat)
- Online magazine l’Officiel (rus)
- Online magazine Titanium (rus)
- Online magazine GLOSS.EE (rus)
- Online portal Delfi (rus)
- Online portal TV Net (rus)
- Online portal TV Net/ Egoiste (lat)
- Online portal VESTI.LV (rus)
- Online portal SieviesKlubs (lat)
- Online portal Telegraf.lv (rus)
The list is still growing, and will feature several print publications.
This was the first time Armenian designers were presented on Latvian fashion market, and got a really good feedback.