Shop Mindfully: Support Independent Fashion Brands

Summer fashion doesn’t have to mean fast trends and overflowing closets. If you're looking to support independent fashion brands this season while staying true to sustainable fashion values, here are four ways to do it with intention.

1. Buy Less, Choose Well

Skip the impulse haul. Instead, pick 1–2 ethically made pieces that elevate your existing wardrobe. Invest in items that are timeless and well-crafted.

2. Follow & Amplify Independent Designers

Supporting small fashion brands doesn’t always require a purchase. Follow, share, comment, and tag your favorite designers - your voice helps build their visibility and community.

Visit our pop-up in Zurich till June 2025 at Torgasse 6, 8001 

3. Rent, Rewear, Repeat

Need something special for a summer wedding or event? Instead of buying new, explore fashion rentals in your area.

4. Ask Questions, Stay Curious

Who made your clothes? What materials were used? Most independent fashion labels are proud of their sustainable production and welcome your curiosity.

Sofia Hallik from SOMA is crafting her jewellery

This summer, rethink fashion not as a cycle of trends, but as a chance to express your values. Whether you’re buying, renting, or simply sharing - supporting independent designers means making every choice count.

Support small. Wear mindfully. Shine responsibly.