Сollection designed by illustrator Siranush Danielyan that shows her unique view on Armenian culture.

The Blair Top in Multicolor Illusion Print is a slim-fit, vibrant, and eco-friendly piece made from 85% recycled polyester and 15% elastane. The top features a colorful patchwork illusion print that adds visual intrigue, complemented by contrasting overlock stitching on the outside and raw hemlines for a modern, edgy look. This sustainable top not only makes a bold fashion statement but also supports a more environmentally conscious wardrobe.

Due to the nature of upcycled materials, expect subtle differences in each garment, reflecting its handmade quality.

Сollection designed by illustrator Siranush Danielyan that shows her unique view on Armenian culture.

Սասունցի դավիթ [Sasuntsi David; David of Sassoun, Armenian] is the main hero of Armenia’s national epic ‘Daredevils of Sassoun’.

The statue of David of Sassoun created by the famous sculptor Yervand Kochar is one of the most prominent monuments in the city of Yerevan.

Everyday illustrated T-shirt from collection Pomegranates created by artist Lilit Sarkisian.

The Blake Turtle Neck Top - Dark Bauhaus is a one-of-a-kind piece, crafted with care to ensure every item is unique. Featuring dark Bauhaus-inspired tones, this long-sleeve top is elevated by textured contrasting overlocker stitches and a playful lettuce hem. Its dynamic design and intricate details make it a standout piece for any wardrobe.

Please note that due to the unique crafting process, textures and colors may vary, adding to the individuality of each piece.

Shabeeg’s inspiration behind the new Armenian Collection is the traditional Armenian clothing called Taraz worn in the end of the 19th century.

The purpose behind this collection is to modernise and make Taraz wearable in modern day society.

Illustrations are all hand drawn and digitalised by Armenian designers.

This superwarm quilted shell scarf with pillowy padding will become an essential garment when the temperature drops.

Feels as you're carrying your bedroom duvet out of the house, yet still providing cold-weather protection.

Basic shade will pair easily with all your existing outerwear.