HAY-HAY is more than just a concept store. We're a creative community, and our mission is to uncover cultural insights of Armenia and Armenians. Whether you're shopping with us or joining us for one of our events, we aspire to bring together people of all backgrounds for a thought-provoking exchange of ideas and experiences. At HAY-HAY you'll find a diverse community that's passionate about sharing fashion and culture.
This time HAY-HAY highlights the Milan community of Armenians.
Froy Club SS22 presentation
It's always a busy time in Italy during Fashion Week. And of course, HAY-HAY was in Milan to capture all the details. We attended the “Made in Armenia” runway show which was part of the programme "Textile Alliance Armenia-Italy". The eight emerging Armenian designers were selected in collaboration with Emerging Talents Milan and the Fashion and Design Chamber of Armenia.
Tariel Bisharian, CEO at Emerging Talents Milan
Last season we were also present at Froy Club presentation. Established in Milan in 2018 by Arman Avetikyan the brand aims to find a new expressive matrix between fashion, design, art, and architecture.
Rima Kazumyan, Senior Designer at Emporio Armani
HAY-HAY has always been supportive of Armenian creatives since its launch. We do our best to identify talented individuals and encourage them along the way. This time we talked to a few local experts in Milan about Armenian fashion, designers, and development.
Anahit Galatea, designer at GALATEA
Rima Kazumyan, a Senior Fashion designer at Emporio Armani, Tariel Bisharian, CEO at Emerging Talents Milan, Anahit Galatea, a Fashion Designer at GALATEA and a student at Polimoda are among the Milanese Armenians we have interviewed.