September, fashion weeks one after another, streets filled with shows, outfits, designers and styles. On September 23, 2022, HAY-HAY attended the “Made in Armenia” runway show which was part of the "Textile Alliance Armenia-Italy".
Kivera Naynomis collection
The eight talented brands were selected in collaboration with Emerging Talents Milano and Fashion and Design Chamber of Armenia. Ariga Torosian, Faina, Kivera Naynomis, Loom Weaving, Nelly Serobyan, Ruzane, Soncess, Vahan Khachatryan were presenting their latest collections.
LOOM Weaving collection
Most of the collections were inspired by strength: strength of love, femininity, culture, peace, heritage, simplicity and sophistication, art and design.
Ariga Torosyan collection
During the runway show, the designers raised awareness about the latest Azerbaijani aggression condemning acts of violence.
HAY-HAY Concept has been showcasing Armenian designers and uncovering cultural insights about Armenia since 2017. The main goal is to find talents and support them throughout their fashion journey, constantly looking for new and game-changing Armenian brands.