Art You Can Feel: Artuyt at HAY-HAY

There’s a particular kind of silence in a museum, the kind that asks you to look a little longer, to feel something beneath the surface. That’s the silence Artuyt carries in every fold of silk. A silence filled with stories, not just of individual artists, but of a country whose art has always spoken, even when words failed.

Credits: Gayane Avetissian IG page, Artuyt

Through HAY-HAY, that silence finds a new voice.

We introduce exclusive silk lines and newly reimagined art patterns, each one manufactured in Italy with the unmatched precision of heritage textile craftsmanship. Designed in Armenia, these patterns are drawn from the heart of a culture, and then shaped into silk by Italian artisans who know beauty lies in detail, patience, and process.

Credits: Artuyt Parajanov collection showcase in National Gallery of Armenia

Artuyt began with a simple idea: Armenian art should be seen, touched, worn, and lived with. From ancient manuscripts and sacred motifs to modern abstraction, each scarf starts in Armenia - not in factories, but in the soul of its culture - then transformed in Italy.

Credits: Emerging Talents Milan, Artuyt, Eduard Isabekyan Gallery Yerevan

Every Artuyt piece arrives in a branded gift box, making it ideal for gifting. Whether it’s for someone special or just for you, the experience begins even before the silk touches your skin.

Credits: Yerevan Modern Art Museum

By collaborating with Armenian museums, archives, and cultural institutions, Artuyt ensures each piece is not just inspired by heritage - but grounded in it.

HAY-HAY welcomes Artuyt not just as a brand but as a bridge - bringing the voice of Armenian art to people worldwide ready to connect, feel, and wear culture with heart.

Credits: Emerging Talents Milan, Yerevan Modern Art Museum, Artuyt Parajanov showcase