Every year on the 27th of January we celebrate our special day – HAY-HAY’s birthday. It’s a day to celebrate success and achievements and thank our customers for being with...
Every year on the 27th of January we celebrate our special day – HAY-HAY’s birthday.
It’s a day to celebrate success and achievements and thank our customers for being with us.
But how did it all start? Well, with just a luggage full of Armenian designers’ pieces that the founder of HAY-HAY Lucine Ayanian has brought from Armenia.
The small team of HAY-HAY started working on this project with enthusiasm and vision to create an online platform uniting Armenian designers and presenting the culture to the world.
Now, we proudly introduce women’s and men’s clothing, jewellery and accessories of the various fashion brands from designers of Armenian descent worldwide.
Our store includes not only fashion, but also heritage. Exploring the fashion concepts and artistic approach to every detail, you will also find the touch of historical and cultural landscapes, local handcraft and unique traditions of Armenia.
We believe that the mix of historic and contemporary design concepts will make people feel proud wearing the unique and inspiring art pieces created by Armenian designers.
Before the first silhouette appeared, the space had already told part of the story. Inside SMK – the National Gallery of Denmark, handwoven carpets from Caucasus, Anatolia, Northern Iran, and...
Before the first silhouette appeared, the space had already told part of the story. Inside SMK – the National Gallery of Denmark, handwoven carpets from Caucasus, Anatolia, Northern Iran, and...
Copenhagen Fashion Week SS27 challenged the usual idea of Scandinavian restraint. The streets were full of colour, crochet, mixed prints, exaggerated accessories and headpieces that could carry an entire outfit....
Copenhagen Fashion Week SS27 challenged the usual idea of Scandinavian restraint. The streets were full of colour, crochet, mixed prints, exaggerated accessories and headpieces that could carry an entire outfit....
At first glance, I Cry in the Sun (It Dries Faster) is a collection built on contrasts. Softness meets structure, workwear meets couture, protection meets vulnerability. But spend a little...
At first glance, I Cry in the Sun (It Dries Faster) is a collection built on contrasts. Softness meets structure, workwear meets couture, protection meets vulnerability. But spend a little...