Soul Threads: Voices of Seoul
PublishedDuring Milan Fashion Week, certain projects show how fashion systems are expanding, like Soul Threads: Voices of Seoul. It was their third edition, the initiative continues the collaboration between the...
During Milan Fashion Week, certain projects show how fashion systems are expanding, like Soul Threads: Voices of Seoul.
It was their third edition, the initiative continues the collaboration between the Seoul Metropolitan Government and Camera Nazionale della Moda Italiana, this time unfolding inside Antonioli boutique. The format is precise: a presentation of FW26/27 collections alongside a retail pop-up of SS26 pieces. Visibility and market access, side by side.
Curated by Seung Ik Lee (Rick Lee), Global Creative Director of Seoul Fashion Week, the project brings together five Seoul-based brands: AMOMENTO, BESFXXK, DAILY MIRROR, JADEN CHO, and KIMHĒKIM.
A Shared Language
What defines Soul Threads is its approach to authorship.
Each brand maintains a distinct identity, yet the presentation is built as a collective structure. The idea of “threads” moves beyond fabric - it becomes a way of describing connections. Between designers and city, between Seoul and Milan, between individual vision and shared cultural code.
There’s a certain clarity in how Korean fashion positions itself here.
AMOMENTO works through essential forms - structured, minimal, reduced to what remains.
BESFXXK introduces tension, combining function and experimentation through hybrid construction.
DAILY MIRROR operates in restraint, where tailoring and layering carry quiet authority.
JADEN CHO brings emotion into structure, reinterpreting Korean heritage through craft and textile sensitivity.
KIMHĒKIM moves toward a more poetic expression, balancing softness and strength with a controlled visual language.
Individually, each brand is legible. Together, they form something more complex - a system of perspectives rather than a single aesthetic.
From Presentation to Placement
What makes this project relevant is not only its concept, but its infrastructure.
By partnering with Antonioli, the brands are not only presented, they are placed directly within a retail environment. This shift from exposure to transaction is significant. It allows designers to test the Italian market in real conditions, not just symbolic ones.
The selection process itself reflects this positioning. The brands were chosen by a panel including industry figures such as Carlo Capasa, Claudio Antonioli, and representatives from Valentino and OTB, reinforcing the link between emerging design and established fashion structures.
Seoul in Motion
Korean fashion has been building its presence globally for several years, but projects like Soul Threads show a more coordinated direction.
There is no attempt to adapt to Milan’s language. Instead, the presentation holds onto its own rhythm, one that values balance, material awareness, and emotional precision.
And it is not only the visual identity of each brand, but the way they are positioned together. A network in formation. Good reminder that fashion today is shaped less by singular capitals, and more by the connections forming between them.
