City Flea Market

Flea markets sit at the heart of a city’s everyday life - lively meeting points where stalls, scents, and conversations blend into one colourful scene. In Yerevan, the flea market, Vernissage, invites visitors to step directly into the city’s spirit: to meet its people, hear their stories, and discover rare treasures that feel both historic and personal. Antique jars, lamps, carpets, and delicate jewellery create a setting that feels almost magical. Each vendor adds their own voice, offering small lessons about Armenian culture and the traditions woven into every object.

The concept of this editorial was to capture that unique urban energy. The relaxed, effortless mood of the local merchants is paired with bold looks from emerging Armenian designers, creating a contrast that feels natural and alive. By mixing authentic everyday moments with contemporary fashion, the story becomes a meeting point between cultural identity and modern style - a gentle conversation between high fashion and daily life.

Brands featured: FEMOND, ELLASI Shoes, LILITH, JHANGIRIAN, GALATEA, 22STREET, THE OTHER MOOD, MAN IN TOWN

C︎reative Director Lucine Ayanian  

Photographer Christina Arutyunova

MUAH Arpine Galstyan

Model Sofi Mkrtchyan