AMY, a jewelry brand born in Armenia amid the challenges of the global pandemic in 2020, was founded by the visionary Armenian creative entrepreneur, Mary Marty. With a heartfelt mission to remind us that discovering beauty in everyday life is a true blessing, AMY seeks to redefine the way we express ourselves through jewelry.
AMY is more than just jewelry; it's a symbol of diversity, self-expression, and the array of human emotions we experience throughout our lives. Whether it's falling in love, moving on, or embracing new opportunities, AMY's bold pieces stand as a testament to the multifaceted nature of being human. The brand's philosophy is simple yet profound: Be sexy, be elegant, be calm—most importantly, be true to yourself.