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Find out who we are, what we achieved and what we plan for the future.

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Fall Selection

  • Browse our lifestyle category for thoughtfully selected items that enhance your daily experience.

    Lifestyle Selection 

  • The fall knitwear collection features cozy and stylish pieces perfect for layering as the weather cools.

    Knitwear 

  • Our collection of earrings offers unique designs that bring elegance and personality to every style.

    Earrings Design 

Featured products

Latest Blog posts

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  • Anahit Diez-Gyurjyan's Art Journey Where Heritage Meets Imagination

    Anahit Diez-Gyurjyan's Art Journey Where Herita...

    At HAY-HAY, we’re more than just a fashion hub—we’re a creative community that celebrates art, culture, and bold new voices. We love discovering emerging artists and sharing their incredible stories...

    Anahit Diez-Gyurjyan's Art Journey Where Herita...

    At HAY-HAY, we’re more than just a fashion hub—we’re a creative community that celebrates art, culture, and bold new voices. We love discovering emerging artists and sharing their incredible stories...

  • Discover Toonik Studio

    Discover Toonik Studio

    Welcome to HAY-HAY's newest gem, Toonik Studio, where beautifully designed home goods and loungewear await to paint your everyday life. Picture this: It's a sunny Saturday morning, and you decide...

    Discover Toonik Studio

    Welcome to HAY-HAY's newest gem, Toonik Studio, where beautifully designed home goods and loungewear await to paint your everyday life. Picture this: It's a sunny Saturday morning, and you decide...

  • A Roundup of Fashion Week S/S 2025

    A Roundup of Fashion Week S/S 2025

    At HAY-HAY, we're obsessed with orange. It's the color that brings sunshine to our wardrobes and a smile to our faces. So, when Fashion Week Spring/Summer 2025 rolled around, we...

    A Roundup of Fashion Week S/S 2025

    At HAY-HAY, we're obsessed with orange. It's the color that brings sunshine to our wardrobes and a smile to our faces. So, when Fashion Week Spring/Summer 2025 rolled around, we...

  • Bringing Nature to Your Wardrobe

    Bringing Nature to Your Wardrobe

    In the bustling city of Yerevan, Man in Town was founded in 2021, offering modern urban fashion with a perfect balance of style and comfort. Picture a bright morning in...

    Bringing Nature to Your Wardrobe

    In the bustling city of Yerevan, Man in Town was founded in 2021, offering modern urban fashion with a perfect balance of style and comfort. Picture a bright morning in...

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For Women

For Men

Designers of the month

Armine Ohanyan Paris

Armine Ohanyan Paris

Armine Ohanyan ARMINE OHANYAN PARIS is a TECHNO-COUTURE brand that embodies ultra-femininity,... 

Armine Ohanyan Paris

Loom Weaving

Loom Weaving

Inga Manukyan Loom Weaving Brand was founded in 2014 by sisters Inga... 

Loom Weaving

IAMC

IAMC

Mariam Arshakyan IAMC was born out of a desire to create jewelry... 

IAMC