At HAY-HAY we have just introduced a new emerging brand to our lineup. Today, we’re diving into the story behind BORBALA to explore what makes this brand so unique and why it’s a must-have for anyone passionate about eco-conscious fashion.
Runway show at BCEFW SS24
Where Art Meets Sustainability
In a world dominated by fast fashion and disposable culture, BORBALA stands out as a beacon of sustainability, creativity, and authenticity. Founded by Ferencz Borbala, a visionary designer with roots in Budapest and Tirgu-Mures, BORBALA is a fashion collective that champions upcycling and pushes the boundaries of style. This unique brand brings a fresh approach to fashion, breathing new life into discarded materials and transforming them into high-quality, one-of-a-kind pieces.
The Founder and Designer,
Turning Limitations into Creative Possibilities
Growing up in post-communist Romania, where resources were scarce, the future designer learned to see beauty in unexpected places—often in what others saw as trash. This early experience of transforming limitations into possibilities is now at the core of BORBALA's philosophy. BORBALA shows that, with a bit of imagination, any “waste” can become wearable art.
A Bold, Colorful Aesthetic & Embracing the Unexpected
BORBALA’s pieces are instantly recognizable for their bold colors, whimsical patterns, and playful spontaneity. Each item—whether a piece of clothing or a piece of jewelry—is a product of experimentation and a fresh approach to traditional textile techniques. Think of deconstructed jackets, patchwork dresses, and intricately collaged accessories, each blending the discarded and the precious, the old and the new. By deconstructing and reassembling second-hand clothes, BORBALA not only reinvents fashion but also reclaims the rich cultural history of techniques like quilting and textile collage, infusing them with a vibrant, contemporary edge.
Lucine Ayanian, Founder of HAY-HAY Concept, together with
More than a Brand: BORBALA as a Community Movement
The brand actively engages with communities through hands-on workshops, where participants learn the art of upcycling and get a close look at the fashion industry’s waste problem. BORBALA isn’t just offering clothes, but encourages everyone to view their own consumption habits through a lens of creativity and responsibility.
BORBALA's unique pieces are now available at HAY-HAY, where you can discover wearable art that embodies sustainability, bold style, and the magic of transformation. Explore the collection and add a piece of conscious fashion to your wardrobe, supporting a movement that values creativity, community, and our planet.
