Journal — Blog

Every year around this time, the world gets ready for the same thing: endless discounts, pressure to buy quickly, and the feeling that more is always better. But at HAY-HAY,...

Emerging from Estonia’s growing design scene, Maison Beast stands out as a label that speaks the language of raw authenticity and bold storytelling. Founded on a love for street culture,...

At Moda Sofia, one of the most memorable presentations came from JHANGIRIAN , the brand created by Armenian designer Narek Jhangiryan. His collection brought a strong and emotional voice from...

Everyone’s talking about AI these days - and yes, even the fashion world is flirting with it. Whether it’s fast-fashion giants or indie creatives, AI is entering our visual realm...

Fast fashion is everywhere - cheap, quick, disposable. But more and more people are realizing that this way of consuming is not sustainable for our planet, our cultures, or even...

Jewellery and accessories may look like small details, but often they carry the biggest stories. Think of a ring passed down from a grandmother, a pendant made by hand in...

At Copenhagen Fashion Week this year, one show stood out not only for the clothes but for the story woven into every thread. Nigerian designer Bubu Ogisi’s label Iamisigo presented...

There’s a certain way the sun lands on fabric in summer. How cotton breathes, how linen floats, how silk catches the light. It’s not just about clothes - it’s about how they...

Summer fashion doesn’t have to mean fast trends and overflowing closets. If you're looking to support independent fashion brands this season while staying true to sustainable fashion values, here are...