We had a remarkable journey at HAY-HAY over the past year. From welcoming new members to the family to embracing technological innovations, engaging in philanthropy, and fostering a global community, 2023 has been a year of growth, creativity, and positive impact.
Newcomers to the HAY-HAY Family
In 2023, HAY-HAY expanded its horizons by welcoming new brands that brought fresh perspectives and unique styles. AMY Jewelry, with its elegant and refined designs, resonates with those who appreciate the finer things in life. ONEHE emerged as a manifestation of artistry, passion, and a celebration of individual uniqueness. Additionally, the introduction of Papier d'Arménie candles pays homage to the rich cultural heritage of Armenia.
HAY-HAY leaped into the digital world by curating and publishing its second online tabloid newspaper. This platform became a space for sharing articles, conducting interviews, offering insights, and everything in between. The online tabloid serves as a testament to HAY-HAY's commitment to staying connected with its audience in the ever-evolving digital landscape.
HAY-HAY & AI Integration
In an era of constant innovation, we integrated artificial intelligence, marking a significant milestone in our journey. The integration of AI tools allowed for experimentation with game-changing visuals, covering a diverse range of topics from Armenian carpets to the Met Gala.
This bold move towards AI showcases HAY-HAY's commitment to staying at the forefront of technological advancements and delivering cutting-edge content to its audience.
Philanthropy and Donations
Beyond the realm of fashion and lifestyle, HAY-HAY continued its tradition of giving back to the community. In 2023, we directed a portion of our proceeds to support the HDIF winterization campaign, contributing to the well-being of those in need. We reinforce our dedication to making a positive impact on the world.
Interviews and Global Coverage
HAY-HAY expanded its reach in 2023 by producing a series of video interviews with emerging Armenian brands, fashion community experts, and artists from around the globe. These interviews not only showcased diverse perspectives but also helped in building a global HAY-HAY community. For those who missed the conversations, the full videos are available on the brand's YouTube channel.
Spotlighting Armenian Designers
HAY-HAY consistently takes center stage in spotlighting the rise of Armenian designers. We managed to present a selection of talented emerging Armenian designers during the Emerging Talents Milan Fashion Presentation at Milan’s historical Palazzo Visconti. The showcase featured a curated selection of both ready-to-wear and accessories by TUMO Studios X Armine Ohanyan Paris, SOMA, and Inga Kazumyan, each contributing their unique flair to the fashion landscape.
As we look forward to the future, HAY-HAY remains poised to continue its journey of inspiring, connecting, and making a meaningful impact on the world.